Dental and oral fitness is an essential part of the usual health and properly-being. According to a file by means of NCBI, 50 percentage of college-going children in India be afflicted by dental caries (cavities) even as ninety percent of the person populace is laid low with periodontal sickness (gum infections).
So, a majority of the populace faces some sign of dental fitness problems in each urban and rural India. While the agricultural dental care marketplace is virtually untouched, it’s miles not unusual to see dental clinics in cities and cities.
Most of these clinics are run by way of private entities and man or woman dentists or in a series layout using massive medical institution and pharma gamers consisting of Apollo Group, Fortis, Wockhardt, etc. However, oral healthcare chain Clove Dental follows an exceptional approach.
Started via serial entrepreneur Amarinder Singh in Delhi in 2011, Clove Dental is a personal, oral healthcare employer which opens and runs dental clinics in urban neighbourhoods.
The concept is to installation nearby dental clinics, which can be high tech, on hand, handy, and hygienic for lower center class and top center class citizens of cities and towns.
Amarinder’s approach to oral healthcare has worked so properly that in merely eight years, Clove Dental has to turn out to be one in every of India’s largest network of dental clinics.
Today, it has over 330 clinics throughout essential cities and towns in Andhra Pradesh, Delhi-NCR, Gujarat, Karnataka, Maharashtra, Punjab, Rajasthan, Tamil Nadu, and Telangana.
It has recruited over 870 dentists and now manages over 30,000 patients every month.
The clinics perform dental processes consisting of fillings, root canal remedy, awareness of teeth elimination, braces, implants, dentures, bridges, crowns, teeth whitening, and many others.
Last year, the commercial enterprise clocked a sales of $17.Five million (kind of over Rs 124 crore), and is on the right track to open any other 90 clinics this year and grow even more significant.
How all of it started out
At that time, Amarinder had these days moved to India after an extended stint inside the US and Canada, and was trying to undertake into healthcare.
And searching on the dirty drain within the sanatorium, he decided to behaviour some research into oral healthcare.
What he observed become became alarming.
“Dental care in India turned into lacking in numerous things such as infrastructure, hygiene, and sterilization. I noticed the majority of Indians need some form of dental care, but the best ten percentage was going to a certified dentist,” Amarinder says.
He also discovered a widespread lack of awareness about the need for dental healthcare. “There are many links among oral disease and other illnesses, but people do not know a good deal approximately. For example, humans assume growing vintage method dropping teeth. But with the proper dental care, there’s no cause to lose teeth as one grows old,” he explains.
Large scale problems want tremendous scale answers, and so, Amarinder determined he would open six hundred dental clinics in 10 years and emerge as the desired dental care issuer in each neighbourhood across India.
He determined to apply the phrase ‘clove’ within the logo call because of the spice’s analgesic houses. “Clove gives ache remedy while you bite on it. My grandmother would inform me to bite on a clove when I complained of a toothache. Since it has an immediate connotation to teeth, and also has the phrase ‘love’ in it, I decided to go together with ‘Clove Dental’ because the name for the dental chain,” Amarinder says.
Private dental clinics are the most critical oral healthcare providers for the city populace. But Amarinder Singh became no longer glad about these dental clinics. In 2010, at the same time as visiting a dental hospital along with his spouse when he grows in Delhi, he had a lousy revel in.
Clove Dental follows a “center of the p.C.” pricing version- a strategy Amarinder got here up with after studying the pricing of different clinics and comparing it to his price of material plus cost of the dentist.
For the dental chain, the value of the recruited dentist and the dental assistant in performing strategies could be very high. Thus, the cost of using the highly-priced, imported equipment quantities to much less than 25 percent of the value of the technique, Amarinder says.
“Therefore, each centre wishes Rs 30 lakh to Rs forty lakh of operations value before breaking even. Since the value of imported equipment does now not form the most important part of the rate of a process, we cannot leverage economies and scale so one can attend to low-income human beings,” he explains.
Replicating at scale
Since the begin, Clove Dental clinics had been cafe-themed, templatized, and the whole thing becomes designed to be replicated at level. However, the prolonged duration earlier than a Clove Dental sanatorium can acquire profitability (thanks to high working cost) is why Amarinder didn’t approach task capitalists (VCs) to fund the chain’s scale-up.
However, a steady project he offers with is raising cognizance a number of the populace on the want for dental care. “People consume tea, espresso, candy, and other ingredients and do not supply their teeth the vital dental care that is required. There is the common delusion that brushing a few times is all this is wanted,” he says.
Amarinder also points to the fact that the expensive and excessive-tech equipment utilized by each Clove Dental is uncovered to high temperatures, dirt, and pollution. It is also used often by dental assistants who require continued education. Any mishaps ought to bring about the want for replacement components which would, moreover, inflate running prices.
Despite the hurdles, Amarinder is bullish approximately the destiny as he believes the dental care market is underpenetrated; however, developing significantly.
“Competition is much less of a problem given that there may be a greater call for but less supply of oral healthcare. 95 percentage of the market is individual dentists. A few company dentist organizations have over one hundred clinics, and a few others have much less than 100,” he explains.
With its massive marketplace penetration, Clove Dental is staying ahead of the curve. And with the new general of dental care, it’s far ushering in, Amarinder visions to open six hundred clinics within the close to destiny.